I was fortunate to attend the Prudential Forum 2010 in Phoenix Arizona (August 30-31, 2010) and the opening speaker, Dan Coughlin, had spoke about 5 accelerator Actions. Although I usually come to conferences in a place of scepticism about what I will learn, I was pleasantly surprised. The conference theme was “innovate, accelerate, generate.” The only observation (to date) is that the conference is very specific to affiliates, employees and suppliers versus clients (us).
Mr. Coughlin spoke about “practical ways to achieve sustainable success.” I will rattle off all the accelerator actions at the end of the article, but the one that made me happy was number 2: “Maintain daily enthusiasm.” This accelerator is only a two step process:
a) “Clarify the purpose for my work. (Why do I do the work that I do?)”
b) “Every day focus on fulfilling my purpose.”
- “Remember that passion flows from purpose, not the other way around.”
I feel that I do have the passion or enthusiasm in my work. In fact, thinking back about how I feel about my work, my manager, the company I work for. I am just as happy (if not more) about what I do everyday than when I started on day one. I get excited Sunday nights and am eager to come to work. I realize from this speaker that I do work everyday towards my purpose:
My purpose is to develop, and attribute to business development, growth and future sustainable growth for the company. Everything I do daily attributes to this purpose (in the form of tasks completed the same day or work that will attribute to a large project that will support these objectives).
Although I do find bliss at work and I will take some accountability for my ability to see what I am shooting for, I do want to acknowledge how important it is for the business to communicate to its employees on what they should be focusing on. Not a once a year communication, but an ongoing non-stop conversation to ensure all initiatives are pointing in the correct direction. In my opinion, this will drive to cohesive strategic decisions throughout the organization.
Here are the 5 accelerator actions:
- Schedule thinking & non-thinking time
- Maintain daily enthusiasm
- Innovate to sustain success
- Sacrifice to accelerate
- Collaborate to accelerate
I plan on blogging about the other accelerators upon my return back from Vancouver.